The Sanitation Marketing Program in Cambodia
The results of the Sanitation Marketing Scale Up Program (SMSU) show that developing markets for sanitation contributes to significant increases in latrine coverage. The program achieved some notable impacts in SMSU 1.0, and we look forward to surpassing these milestones in SMSU 2.0. Here are just a few of the results that we and our partners are particularly excited about.
- We achieved 45% improved, pour-flush, latrine coverage in the seven project provinces, representing a significant jump of 16% in coverage over just 2.5 years from baseline to endline.
- The project also surpassed the topline “excellent” target with 141,131 latrines sold through project-connected business in the first phase of scale-up.
- For every latrine sold by a project-connected business, another 1 latrine is sold by a non-project connected business.
- We have seen a doubling (12% increase) in sanitation coverage among the poor since the baseline in early 2012.
- 90% of all active latrine business owners are turning a profit, with the average profit being 0.26 cents for every dollar of sale.
- Out of the total 329 latrine business owners engaged by the project, 75% have achieved break even.
- Experiments with sales force management show strong potential for significant increases in demand to be captured via direct sales.
- Local government involvement in behavior change communications also shows promise in supporting effective demand creation.
Building on this momentum, the current iteration of the project seeks to increase direct sales through organizational restructuring, scaling up sanitation financing, enhanced shelter design, and devices for hand washing.
The project also surpassed the topline “excellent” target with 141,131 latrines sold through project-connected business, with an average leverage ratio of 1:1. For every latrine sold by a project-connected business, another 1 latrine is sold by a non-project connected business.
Sanitation Marketing Scale Up 2.0
Funding from Stone Family Foundation and Trip Advisor
WASH Scale Up Project
Funding from the Australian Government Department of Foreign Affairs and Trade
Cambodia Rural Sanitation and Hygiene Improvement Programme
Funding from the Global Sanitation Fund
Easy Latrine Shelter for People with Disabilities
Funding from the Manitoba Council for International Cooperation and iDE Canada
2014 – 2018
Latrine Sales Target
Sanitation Marketing Scale Up (SMSU)
Funding from Bill & Melinda Gates Foundation
Stone Family Foundation
SMSU: Going Deep
Funding and technical support from World Bank Water and Sanitation Programme
Bill & Melinda Gates Foundation
Stone Family Foundation
Funding from Global Sanitation Fund
Sanitation Marketing Pilot Project
Funding from World Bank Water and Sanitation Programme
USAID/Cambodia – MSME Project
2008 – 2011
SMSU aimed to scale Sanitation Marketing on a national level in Cambodia across seven provinces, distilling principles, methods, and tools to support the replication of Sanitation Marketing globally. Going Deep activities were undertaken in the original Sanitation Marketing Pilot Project provinces of Kandal and Svay Rieng, serving as a “laboratory” for researching and designing new products, strategies, and approaches that would lead to greater market penetration and government engagement. Initiatives showing strong potential for success at scale would then be replicated across the five other SMSU provinces.
Our WASH Team in Cambodia
Meet the leaders of our highly dedicated and capable WASH team in Cambodia.