A Toilet in Every Home

Scaling Up Access to Sanitation

About

The Sanitation Marketing Program in Cambodia

The results of the Sanitation Marketing Scale Up Program (SMSU) show that developing markets for sanitation contributes to significant increases in latrine coverage. The program achieved some notable impacts in SMSU 1.0, and we look forward to surpassing these milestones in SMSU 2.0. Here are just a few of the results that we and our partners are particularly excited about.

  • We achieved 45% improved, pour-flush, latrine coverage in the seven project provinces, representing a significant jump of 16% in coverage over just 2.5 years from baseline to endline.
  • The project also surpassed the topline “excellent” target with 141,131 latrines sold through project-connected business in the first phase of scale-up.
  • For every latrine sold by a project-connected business, another 1 latrine is sold by a non-project connected business.
  • We have seen a doubling (12% increase) in sanitation coverage among the poor since the baseline in early 2012.
  • 90% of all active latrine business owners are turning a profit, with the average profit being 0.26 cents for every dollar of sale.
  • Out of the total 329 latrine business owners engaged by the project, 75% have achieved break even.
  • Experiments with sales force management show strong potential for significant increases in demand to be captured via direct sales.
  • Local government involvement in behavior change communications also shows promise in supporting effective demand creation.

Building on this momentum, the current iteration of the project seeks to increase direct sales through organizational restructuring, scaling up sanitation financing, enhanced shelter design, and devices for hand washing.

The project also surpassed the topline “excellent” target with 141,131 latrines sold through project-connected business, with an average leverage ratio of 1:1. For every latrine sold by a project-connected business, another 1 latrine is sold by a non-project connected business.

Program History
Sanitation Marketing Scale Up 2.0

Funding from Stone Family Foundation and Trip Advisor

WASH Scale Up Project

Funding from the Australian Government Department of Foreign Affairs and Trade

Cambodia Rural Sanitation and Hygiene Improvement Programme

Funding from the Global Sanitation Fund

Easy Latrine Shelter for People with Disabilities

Funding from the Manitoba Council for International Cooperation and iDE Canada

Years Active

2014 – 2018

Latrine Sales Target

175,000

Sanitation Marketing Scale Up (SMSU)

Funding from Bill & Melinda Gates Foundation
Stone Family Foundation

SMSU: Going Deep

Funding and technical support from World Bank Water and Sanitation Programme
Bill & Melinda Gates Foundation
Stone Family Foundation

SanFinance Pilot

Funding from Global Sanitation Fund

Years Active

2011-2014

Latrine Sales

141,000

See report on microfinance.
See report on behavior change.
See end of project report.
Sanitation Marketing Pilot Project

Funding from World Bank Water and Sanitation Programme
USAID/Cambodia – MSME Project

Years Active

2008 – 2011

Latrines Sold

11,355

See report on pilot.
Sanitation Demand and Supply Studies

Funding from World Bank Water and Sanitation Programme

Years Active

2006 – 2007

See report on research.

Project Approach
SMSU aimed to scale Sanitation Marketing on a national level in Cambodia across seven provinces, distilling principles, methods, and tools to support the replication of Sanitation Marketing globally. Going Deep activities were undertaken in the original Sanitation Marketing Pilot Project provinces of Kandal and Svay Rieng, serving as a “laboratory” for researching and designing new products, strategies, and approaches that would lead to greater market penetration and government engagement. Initiatives showing strong potential for success at scale would then be replicated across the five other SMSU provinces.

Our WASH Team in Cambodia

Meet the leaders of our highly dedicated and capable WASH team in Cambodia.

Michel Dauguet
Program Director
Michel Dauguet
Ly Saroeun
Deputy Program Director
Ly Saroeun
Klann Mab
National Sales Academy Manager
Klann Mab
Ros Khemra
National Supply Chain Manager
Ros Khemra
Om Sopheak
Sales Manager
Om Sopheak
Lim Pisey
Civil Engineer
Lim Pisey
Toeur Veasna
M&E Manager
Toeur Veasna
Cheahorn Nearavy
Regional Accountant
Cheahorn Nearavy
Yi Wei
WASH Director
Yi Wei
Alicia May
Innovation Advisor
Alicia May
Molly Goodwin-Kucinsky
Knowledge Manager
Molly Goodwin-Kucinsky
Greg Lestikow
Innovation and Performance Manager
Greg Lestikow
Mike Roberts
Country Director
Mike Roberts