The Sanitation Marketing Scale-Up (SMSU) program is implemented by iDE Cambodia in partnership with the organizations highlighted below. This program reveals important lessons on building both demand and supply for rural sanitation. iDE created this site with the hope that it will inform the design, implementation, and cost-effectiveness of future sanitation marketing projects.
Latrine Sales To Date
Latrines Purchased Using Financing
iDE's Global WASH Initiative
We use human-centered design to create products that catalyze business models, resulting in greater economic opportunities for local businesses, and healthier lives for customers.
Find lessons learned by iDE over the course of the project on how to stimulate both demand and supply for sanitation and engage the enabling environment to support rural sanitation.
Learn how iDE’s Human-Centered Design lab uncovered the drivers and barriers of every stakeholder—the producer, the retailer, the end user, and anyone who influences the end customer.
Within 3 years, this project demonstrated that developing markets for sanitation is able to contribute to significant increases in national latrine coverage.
From Our Partners
Involvement of the private sector in rural sanitation improvement is still limited because of a number of factors, such as lack of access to finance, investment risks and lack of business skill development. Sanitation Marketing intervention by iDE has contributed to address those limitations and to promote and increase sustainable rural sanitation services.
One of the keys to success of any sales transformation project is the receptivity of the leadership. Hands down, iDE Cambodia has been one of the best clients we have ever worked with, which has been central to the performances achieved in the SMSU projects over the last four years.
VisionFund is very excited to maintain a good partnership with iDE in order to allow the poor to access latrines. The relationship between iDE and VisionFund creates a niche market for the majority of clients to decide, to purchase, to install and eventually to use the latrines.
iDE has done a great job in supporting the government to help rural Cambodian people have access low cost latrines, and in putting an end to open defecation in our communities.
This program pioneers the nexus of evidence-based and market-based approaches. By focusing on the data, we are piloting strategies that could scale both local businesses and development outcomes.
10,000 low-cost latrines have been sold in the target area in just over a year—more than the total sales of the last four years. Sanitation Marketing has been at the heart of this outstanding success story.